A responsibility weighing heavy...

It's been a busy last few weeks, and the next month or so isn't going to be any quieter. Yesterday saw the finishing touches put to the design and layout for Pocket Rocket, the autobiography of 1980s British cycling star Steve Joughin. While there are a few tweaks here and there to make, what we have now is pretty much how the finished book will look.

I'd meant to accompany this post with a pic of the front cover, but I've spotted one or two things that need smoothing out, so that has to wait for another day.

I emailed a PDF of the book to Steve and his co-author Richard Allen and then sat back, nervously checking the inbox every five minutes. In some ways, it's worse than being an author submitting a manuscript to your publisher. Both Steve and Richard are relying on us to do their book justice, which is a responsibility that can weigh heavy. As is making sure the finished product looks as fine as you can make it, because - it being our first publication - we know that it's got to sell if Nemesis is going to flourish.

Thankfully, both Steve and Richard came back to say how impressed they are with it. At first I thought they'd probably say that anyway, but then I put myself back in the writer's shoes and thought, if I wasn't happy with a draft that came my way, would I say anything at this stage? Absolutely, hell yeah.

I've a meeting tomorrow night with Richard to talk through a few minor issues, but unless anything major crops up, it should be going off to print in the next week or so, which is just as well, as we're working to a deadline.

That deadline has been fixed by Steve's annual participation in October's Cycle Show in Earl's Court, London. He takes a stand there each year for his Pro-Vision Clothing business and if you're looking to launch an autobiography of one of Britain's most popular cycling stars from its golden age of the 1980s, then where better to do it than at a four-day event that is expected to attract around 25,000 people who are, how shall I put it, somewhat enthusiastic about cycling.

In addition to finalising the layout for print, there's a backlog of other jobs that need attending to - the website needs a final polish and some additional text before going live; there is a local launch and book signings for Pocket Rocket to arrange; the final print spec needs confirming with the printer; reviews of the book to be arranged in all the leading cycling magazines, for which Richard is a regular freelance contributor (if you're a writer still confused by what an author's platform is, Steve and Richard are superb examples); and a host of other bits and pieces which eat into your time.

Ultimately, this is at once a cool and yet terrifying time. We're about to make our first big step into the dark and dangerous world of publishing, and, not to put too fine a point on it, I'm bricking it.

Ah well. To borrow a well-known advertising line, what's the worst that can happen...?

Indesign, print runs and new blog pad

The final draft of Pocket Rocket, the autobiography of former British cycling champion Steve Joughin, appeared in our inbox on Wednesday morning. Other than a few final tweaks that proofing always throws up, what we have now will constitute our first official publication - and it's incredibly exciting and absolutely petrifying in equal measures.

The last two nights have been spent putting the words into the Indesign file and connecting the pages to allow the text to flow throughout. That was a slow, tedious job, but now everything is in place, I can crack on with formatting and slotting pictures into relevant spots. The cover artwork was already all but done - we've managed to source a fantastic photograph of Steve crossing the winning line, arms aloft, a look of sheer ecstasy on his face. It makes for a very simple but effective front cover and I just hope I can do the picture justice.

Design work will continue over the next week or so, while attention turns to finalising the print spec and weighing up options for the size of print run. It’s a bloody tricky balance. The more books we order, the lower the unit cost, but the higher the overall initial outlay. And, of course, there’s also the issue of gauging how many copies we think we can shift.

As we’re working to a budget tighter than my slacks after one of Mrs Q’s fine homemade pizzas, it’s going to need some careful consideration.

One other point to make, and it’s a fairly important one.

This will most likely be our last post from this blog - when our website goes live (probably mid next week), there is a new blog built into the site, so all future missives will come from there. We will, however, leave this blog in situ for a while to direct folk over to the new pad.

Right, that’s all for now folks. Take care, and we’ll see you in our new home.

Set for launch...

I feel like I've been talking about the 'forthcoming Nemesis website' for years. Hell, maybe I have. I forget. The delays have all been my doing, but mainly we've been waiting for the right time to launch.

With our first book (other than the Arbory School book published last year, which was a community project) due out in October, that time has now arrived. The web chaps at Isle of Man Advertising & PR have done a great job (with infinite patience...) and, all being well, we're looking to launch the website within the next week or so.

They've just completed moving the site over to a new content management system and today young Dan was putting the final touches to the design for the blog - which means that, yes, this blog will soon cease to exist, to be replaced by a new one within the website.

As with any project that you're about to inflict on the public, there's some trepidation. Is the website design as cool as we think it is? Is the text pitched at the right level? Does it contain the right information - for both readers and writers? I could go on, but you get the picture.

We've studied other publishers' websites, trying to figure out what works and what doesn't. In the end, we've just got to get it out there and wait for the feedback to come in, which will, of course, be most welcome.

So, stay tuned here for now. We're almost there...

Search out bull, grab horns

While submissions have continued to come in over the last few months, it's fair to say that it's been more of a trickle than a torrent, which is natural for a relatively unknown indie publisher just starting out on the road to mega-seller-dom. And of those that are coming in, non-fiction is edging fiction, which makes it even tougher to unearth that bit of fiction magic we're searching for to launch that side of Nemesis.

A few weeks back, I decided to take the bull by the old horns. If the projects won't come to us, I mused, then we'll go and find the projects. So I started watching and listening to what was being said by those I knew on blogs, forums, facebook, twitter - you name it, I was getting the skeet.

As of tonight, I have two projects that I'm interested in - one fiction, one non-fiction. The writer behind the fiction idea knows of my interest, and we're hoping to catch up in the coming weeks to discuss how things might move forward.

With the non-fiction project, the writer has no idea that I'm interested. In fact, he might not even know there is a project in the first place, as I'm considering proposing something to him - he might already have this in hand, in which case I'll bow out gracefully, but I've a feeling he will be interested.

Of course, it's far too early to say whether either of these projects will come to fruition. A few things need to happen; first, we need to be sure the projects are a good fit for us; second, the writer has to be sure we're the right people for them to work with; and, third, we've got to be sure (or as sure as we can be) that these projects are marketable. There are plenty of other considerations, but take one of those three out of the equation and the end result is the project won't go ahead, at least not with us as publisher.

When the website finally launches, and our name starts to get out there, then I'd expect submissions to increase gradually. But for now, I'm buzzing with the possibilities being conjured by keeping an open mind, digging around and being prepared to think outside the box, and I hate that bloody phrase. But in these two instances, it fits perfectly.

I'll reveal more if/when these ideas start to form into some kind of shape. Until then, if you'd be so kind, please keep your fingers crossed that they do...

Copy that, Quirky

For the last week or so, we've been focusing on polishing off the copy for the Nemesis website, which we're hoping will go live in the next few weeks.

We're as good as finished, other than one or two areas that need a tweak here and there, and it's a bloody relief to finally cross it off the to-do list. It's been in stasis for a while, mainly because we didn't want to launch the site before we were ready to firm up details of our first books; it's difficult to make something sound sexy when you've got nothing concrete to back up your claims.

Writing the copy has been mighty tricky. There's an art to creating appealing website copy, hitting the right note for the type of site you're looking to develop and the kind of audience you want to attract. We are aiming for a chatty and informal approach, but one that is professional at the same time. We don't want to be a stuffy publisher, distant from readers and writers alike.

That's not what we're about, and we don't think that is what publishing is about any longer. We've looked at other indie publishers who have cool websites - Snowbooks and Salt are great examples - and, rather than just try and repeat what they've done, we've tried to use their approach to inspire ours.

When researching websites, we were horrified at some of the car crashes that are publishers' websites - and we're not just talking small indie presses here, but some of the bigger names in the industry. Online is such a huge potential market, and the use of social media so fundamental to the success of publishing, that I can't believe these businesses aren't looking at their sites, and those of their savvy rivals, and thinking, hang on, we need to pull our damn finger out and improve our online presence. Still, if they won't go down that line, it only makes it easier for us to stand out.

Have we got the look and feel of the site bang on the money? We think (hope...) we have. It's difficult to gauge, to be honest, and we'll only really know when people start firing feedback over to us. The design is pretty cool (thanks to the web guys at Isle of Man Advertising & PR), so it is all down to the copy hitting the mark. The beauty is that, if after a short while the feedback points to certain areas needing to be tightened or expanded, then it's an easy fix to amend.

The last page to be completed was, of course, the 'about us' section. Always find it difficult to write mini-bios. In fact, they are quite easy to write. It's writing one that doesn't make you sound like a pretentious arse, that's the problem.

Till next time.

Taking the fiction plunge

One of the most challenging aspects facing us as we look to carve a small niche for Nemesis comes in the form of novel submissions.

With non-fiction, the subject of your book will, generally, identify your market for you. Our next book, Steve Joughin's autobiography, Pocket Rocket, is a prime example; being a local lad, the Isle of Man market should be receptive, and with Steve still being renowned and respected within the UK cycling fraternity (and further afield), we know that the market for his life story should be there. What's more, we know where we need to go and what we need to do to hit both of those markets.

We have other non-fiction projects in the pipeline, along with the first issue of the Vertigo anthology, which, while fiction, is being aimed at a niche market. (There's another fiction anthology we're looking at, but I can't tell you anything here. Far too top secret and all that)

But what we're really looking for is one or two novels to launch that side of Nemesis. The problem is this; fiction is so bloody subjective, it's difficult to know what might sell. And being a small publisher trying to get established, we need each project we take on to do one thing - make some money, as that's the only way we're going to grow and, in turn, be able to publish more books.

I've put aside this week to read the submissions that have built up recently, with a view to clearing the decks by this time next week, although that might be a tad ambitious. I read a lot of fiction, and review some, but when you're reading a manuscript, with a view to backing it with your hard-earned, it's somewhat tricky to be objective about something that is so subjective.

As with most fiction, you're flying blind. You can only trust your instincts, go with what you have a feel for, the kind of story and characters that hook you in the same way as all those good books you've read over the years. And even then, that's no guarantee that a particular story will be marketable. If I had a quid for every time I've heard an unpublished writer moan that agents and publishers overlook good manuscripts 'just because' it might be a tough sell, I'd be relaxing in the Maldives right now. Okay, maybe the Orkneys.

Will any of the current raft of submissions hook me? Tune in next week. Or maybe the week after that.

Time to kick ass

There are times in life when good intentions and supposedly well-thought-out plans can leave you feeling somewhat embarrassed by their naivety.

Those who have followed this blog from the beginning (bless you) may recall that it was to be a quick-fire affair, regularly updated, following our adventures in establishing Nemesis as an indie publishing house. The idea was to give readers an inside look at the pitfalls facing such a venture, and sharing our small successes along the way.

Those same dedicated followers will know that, so far at least, it hasn't worked out that way. Posts have been sporadic, and it's been a frustrating time. There are several factors behind the slow progress, most having nothing to do with Nemesis whatsoever; day-to-day matters that have conspired against us (babies, day jobs, writing books, deadlines for other projects, everyday life - that kind of thing).

Yet one of the greatest things about this life we lead is the ability to look at how events have transpired in the past and say 'bugger it all to hell - today we start anew'. And so here we are. With a zesty freshness and a spring in our step, we're going to kickstart this blog from here on in. Regular updates guaranteed.

However, despite the lack of posts here, things have been quietly moving along behind the scenes - Pocket Rocket, cyclist Steve Joughin's autobiography; first issue of the Vertigo anthology; Nemesis website; calls for submissions for other projects - all of which I'll post about over the next few days.

Watch this space...