The advancing army of ebooks

As a small publisher, just starting out on the road to bestsellerdom and Booker award dinners (because that's what it's all about, right?), one of the most important issues to address is the rise of the ebook.

I say rise, because even if the ebook's percentage of today's market today is relatively minor - research stats vary, but it's only a few per cent, if that - you can rest assured that the number is rising, and isn't likely to fall away any time soon.

Eighteen months ago, I shook my head and smiled mockingly when someone suggested I might want to buy an ebook reader and give them a whirl. No chance, says I. I'm a traditional kinda guy, and I know what I like and I like what I know.

Earlier today I was reading Peter Cox's column in The Bookseller, where he talks about the pricing of ebooks and the recent standoff between Amazon and Macmillan. As interesting as the column is, it was the comments it attracted that caught my interest. There are still those within the industry, or commentating on the industry, who continue to dismiss ebooks out of hand. It's their opinion, of course. But, having delved into the ebook phenomenen since I somewhat harshly dismissed them, I now find it hard to believe anyone connected with publishing can brush the ebook off like an irritating sprinkle of dandruff on the shoulder of their pristine suit.

We may still be a long way off the rule of the ebook, but today's younger generation will only further embrace them.

Pricing remains the key to ebooks. Sure, the technology needs to improve (and come down in cost, which it surely will), as does the quality and quantity of titles available as ebooks. But to my mind, if ebooks are pitched at the right level - be it by the publisher or the 'bookseller' - then the market will sit up and take note.

What is that price? If a new paperback costs £7.99, what would we pay for the same title as an ebook? £3.00? £3.50? Lower than a three...? I don't know, but everyone has a level at which they will be persuaded.

There are markets that Nemesis can look to tap into with ebooks. There are communities of Manx across the globe, throughout America, South Africa, Dubai, New Zealand and Australia. Having written a couple of books, I know the difficulty of selling to these communities when it costs so much to ship the book over, particularly if it's a somewhat weighty tome.

Ebooks could just be the answer. In fact, they are the answer; we just need to persuade our fine, upstanding potential customers around the globe that that is the case.

And so the research continues. Has anyone tried an ebook reader? How did you find the reading experience? What price would persuade you to ditch the hard copy and go with the ebook? And surely there are some authors, your favourites, for whom you'd be happy to fork out for the hard copy, regardless of how cheap the ebook might be...?

Thanks for reading
JohnQ

Down, down, you bring me down...

Trying to get a small indie publishing house off the ground in today's publishing climate often feels like hurtling headlong in a burning car with no brakes towards the edge of the Abyss. And I don't just mean a long drop, I mean The Abyss. You know, demons and stuff.

There's so much doom and gloom around. Whether it's traditionalists panicking about the appearance of the army of ebooks cresting the top of the mountain, supported by legions of Kindles and iPads, the Google book settlement and what it means for authors, book stores struggling to turn a profit or large publishing houses shedding jobs quicker than James Patterson churns out books, I often wonder if we're not completely off our rockers to be getting ourselves into this, if indeed we know what this is.

Yet I can't help but feel we're at the start of someting, if not beautiful, then bloody exciting. Sure, it's a period of uncertainty for the publishing industry; and those who claim to know how things will pan out over the next five to ten are speculators at best, deluded at worst. But it is reassuring when respected voices such as agents Peter Cox, with this column in The Bookseller, and Nathan Bransford, with this blog post, say it how I see it.

Cynics will say it's a natural reaction from agents - to try and put a positive spin on events, given that they make their living by representing authors, and trying to find The Next Big Name, and a positive, optimistic unpublished writer will (generally) produce a better manuscript than one who's depressed because they think the world that they so desperately want to conquer is crumbling before their eyes.

I don't know Nathan, but I do know Peter through Litopia, and I don't believe he's bigging the future of publishing up because, well, it's his job. The impression I get is one of true excitement, and Peter is doing everything he can, both for his authors and the members of Litopia, to be at the cutting edge of publishing. It's a similar emotion that radiates from Nathan's blog; these guys love publishing, writing and, yes, even unpublished authors.

And that enthusiam is infectious. I feel sorry for anyone who can't share in it.

For us at Nemesis, one of the most important tasks we face over the coming few months is to learn everything there is to know about ebooks, and look to position ourselves to exploit the market, where possible. There are niche markets - such as the overseas Manx - where we know ebooks will likely present a more financially attractive proposition than a hard copy, which is handicapped by delivery costs to the US and elsewhere.

Now, if I could figure out how to bottle the enthusiasm emanating from these agents, we'd be quids in.

Till next time
JQ

Regular spot on Litopia

Thanks to literary agent Peter Cox, who runs the Redhammer agency, our antics here at Nemesis Publishing will be catalogued over the coming months on the Litopia Daily podcast.

Peter has kindly invited me, on a monthly basis, to talk all things publishing and to chart how the development of Nemesis is progressing. We recorded the first piece this evening - watch this space for details on when it will air.

As with all these things, the moment the Skype call ended, I thought of several points I didn't mention, or should have explained better, but I' ve been a semi-regular guest panellist on the Litopia After Dark podcast for a while now, and know that Peter is very skilled in editing and preventing me from sounding like a halfwit, or at least a complete halfwit.

One thing I didn't touch on, but hopefully will in future updates, is the influence Peter's Litopia writing colony has had on me during the last two years. It's fair to say that, if I hadn't stumbled across Litopia, and made a cracking bunch of friends and contacts, and digested the advice and info they impart, Nemesis wouldn't be anywhere near the stage that it is now.

So, thanks Litopia, and thanks to Peter. If you have any interest in developing yourself as a writer, you could do a lot worse with an hour or so of your time to register on Litopia and spend a while finding out whether it is the kind of place for you.

Now, back to editing....